Radenko Matic
University of Novi Sad
Serbia
Radenko Matić is an associate professor of Sports Management at the Faculty of Sport and Physical Education (FSPE), University of Novi Sad, Serbia, where he also works as the Head of the Department of Applied Sports Sciences. From 2016 to 2024, he was the Manager of a Sports Center with outdoor and indoor facilities, an organizational part of the FSPE. Further, he is a senior researcher at the three research groups: Sport Management and Sociology Lab (SMS lab, Serbia), Western Balkan Sport Innovation Lab (WBSI lab, Montenegro) and Research Group Sports Management and Entrepreneurship at Sports University in Kaunas (Lithuania). He has authored or co-authored more than 100 peer-reviewed articles and conference papers at prestigious scientific conferences such as the European Association of Sport Management (EASM) conference, four book chapters, three keynote speeches, and authored one book. His current research includes two main themes: 1) service quality and behavioral intentions in sports, leisure, and tourism management and marketing, and 2) approaches for effective physical activity promotion. He has a leading position in provincial, national, and international (ERASMUS and INTERREG Europe projects), as well as leading roles and memberships in the governing bodies of professional and scientific organizations.