Tatjana Popovic is a Montenegrin professional with extensive experience in sport management, project coordination, and innovation-driven initiatives. She currently serves as a Consultant at the Western Balkan Sport Innovation Lab, where she contributes strategic, operational, and technical expertise to international projects. Since 2020, she has held the position of Chief Executive Officer at the Montenegrin Society for Sport Management, overseeing organizational strategy, stakeholder communication, and executive decision-making. Tatjana’s professional background spans leadership roles, project management, and education, including previous work as a Business Studies and Economics teacher. She has led numerous national and international initiatives, with contributions to COST Actions DE-PASS and SHIINE, the Global Matrix 4.0, and Western Balkan Fund projects focused on sport participation, social innovation, and women’s leadership in sport. Her work has been showcased through conference participation, most notably the 19th IUAES-WAU World Anthropology Congress, and she has received recognition such as the SHIINE Education Hackathon Winner Award for innovative solutions in higher education. Tatjana holds a degree in Economics from Megatrend University and brings strong multilingual, digital, and creative skills to her professional engagements. Alongside her expertise in sport management, she is also an accomplished ethno music performer with a longstanding presence in Montenegrin cultural events.
